Insights

Healthcare Marketing Blog

Practical strategies, case studies and trends for growing medical, dental and wellness practices — written by the Med Care Marketing team.

Case Studies · March 10, 2026

450% Increase in Appointment Bookings

How local SEO, a rebuilt booking flow and missed-call automation took one dental clinic from page three to a 450% booking increase in six…

Case Studies · February 12, 2026

Policy-proof ad creative, treatment-level landing pages and honest attribution grew consultations 285% while cost per lead fell 65%.

Case Studies · January 15, 2026

Condition-first content and local SEO ended referral dependence: 2,200% traffic growth and 310% more new patients in twelve months.

Strategy · July 22, 2025

The finale: if you can’t measure it, you’re donating budget. The five numbers every practice should demand.

Strategy · July 15, 2025

Trust is healthcare’s currency. Part 2 examines how marketing earns it: proof, transparency and showing up consistently.

Strategy · July 8, 2025

Marketing in healthcare isn’t vanity — it’s how patients find care and how good practices stay open. Here’s the full case.

Strategy · May 22, 2025

The six layers of a practice’s online presence, in build order — and the mistakes that quietly sabotage each one.

Strategy · March 18, 2025

Patients research before they book. Content is how your expertise reaches them first — and it’s now what AI assistants quote.

Strategy · January 20, 2025

Ten strategies, ranked by return: what actually grew practices in 2025 and how to sequence them for yours.